30.04.24

Gardinex x Vogue Scandinavia

Our journey began with a film, Apartment Delivery. Meet Lillian and Omar; she, an embodiment of sophistication with a hint of eccentricity, and he, a somewhat clumsy but impressed observer.

Picture the streets of Paris, where Lillian, in her late 20s, whirls past a boulangerie, a vision in red, adorned with pearls and accompanied by a fur puffball. Her magnetism turns heads. Meanwhile, Omar, a Parisian delivery man, grapples with Gardinex bags on his first day, arriving at Lillian's apartment for a chaotic encounter.

This cinematic scene, "Apartment Delivery," was crafted by our in-house team. Led by producer Anna Paulini, in collaboration with art director Anela Saracevic and director Matija Max Videovich, With over 30 dedicated individuals, our passion and creativity breathed life into this vision, showcasing our commitment to innovation. Read the full story of Vogue Scandinavia's recognition of our new muse and how it's changed Gardinex.